Friday, February 13, 2009

End of a dream (or two or three)

I miss Merenda. We would have gone there a few weeks ago after closing the doors on our own downtown shop for the last time. Instead, we went home and made a nice little dinner, sat in our pjs, and drank some champagne... to soothe our souls. Truth is, we hardly ever (never) go out to dinner anymore, which makes us part of the problem for restaurants. It's endemic, this economic situation. Call it trickle down (too lite), ripple effect (better) or smashing tidal wave (apt), but it has affected everyone in one way or another.

When I lived in San Francisco some time ago (and please, no one needs to send an anonymous comment about Califungos) I used to frequent the wonderful Farmer's Market at Ferry Plaza, just like I frequent our wonderful Farmer's Market at Mirror Pond here in Bend. Back then, the Ferry building wasn't yet refurbished into the foodie heaven it is now, but once a month or so, local restaurants would set up tented booths and cook up a storm for shoppers. At that time, Jody Denton owned Lulu's (south of Market area), one of the restaurants represented at the market. I didn't know him then, but clearly remember standing in line for a soft shell crab sandwich, and going crazy over the amazing taste and texture of it. A bunch of people around me announced (to no one in particular) that it was so good they were getting back in line to get another one.

Sometimes a meal is memorable like that, even if it's eaten standing up in a converted parking lot with seagulls and pigeons swooping around, hoping for a bite.

We were happy when Merenda opened. It was hugely ambitious, and all the buzz about how it could sustain itself seemed to dissipate when year after year, it just kept succeeding. Until the financial crash. I really liked going there, and maybe this post is more about post-mortem support than anything else, but some of the blog posts I've read bothered me in their analysis of why they went down. Truth is, everyone has a different experience at different restaurants, and some of it depends on the day, time of day, mood of the servers, who's cooking, and who's sitting next to you. There are lots of good restaurants here, and you'll get a different critique of them from everyone you talk to. And no observer will really know the details of why a restaurant – or any business – falls apart. All I know is the restaurant business has to be a crazy scary venture: more intense and problematic and potentially disastrous than anything you can do in retail.

I'm glad another group is giving it a go: the space is fabulous and, I think, the anchor of downtown. It's good that some of the Merenda employees are going to get their jobs back. And I'm glad that Jody has another job lined up in Sydney. But I'm very sad that they had to go bankrupt in the process. No one wants to see that for a young family. Or anybody.

We were there on their last night, and I shed a few tears as we left (oh yeah, lots of raw emotion these last few months). Jody and Michelle are sure to land on their feet again, and the restaurant will reincarnate itself (empty spaces downtown will get filled: it will just be different). It just hit me as the end of a dream, a vision. Not just theirs, but ours as well (knowing we'd be soon closing our downtown location), and soon, others.

This is what I crave right now: that lemon rotisserie chicken. Maybe with an indulgent side of tempura green beans, followed up with an order of insanely delicious beignets. Call the medics.

2 comments:

Anonymous said...

Guess what, I think there's a real, honest to God writer trying to come out, so how about a novel or something.....not for the lack of talent, that's for sure. But then again, I knew that........good luck with your store.

shopping monkey said...

Thank you so much! It's maybe within the realm of possibilities, now that we're down to one store and have a wee bit more time...