The Source just went off on The Bulletin for its new section called "The Savvy Shopper." Issues with the brazen commercial aspect of it all, I guess. Dude! Stay calm. Newspapers are getting skimpier every day. What's wrong with adding a section that most other dailies have had for a long time?
When I left San Francisco 11 years ago, I kind of missed the Chronicle's weekly home/fashion shopping section. There was Sally Sokolich's "Bargain Hunter," plus features on new shops, shows, products... It created a buzz, it supported the local independent retailer community, and how else would you find out about some off-the-wall warehouse sale in Richmond? No, it's not news. It's fluff. But it's not in the front of the newspaper, either.
A few weeks ago when the Bulletin's first Wednesday "Savvy Shopper" section appeared, they printed a small blurb about Pomegranate's French Flea Market. There's my disclaimer: I was happy because it's the first time in ten years we've ever had a press release printed, anywhere. We've been operating off the radar for so long -- it was a very pleasant surprise to finally see a mention.
Here's the real tragedy: in the back of the paper, an article (no bigger than a baby's foot) on the turning back from Myanmar of US ships filled with relief supplies. How about a little more information on that?
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Like, The Source has no ads? I also was amused by their attack on the Bulletin for being a capitalist endeavor. It had a sort of sour grapes taste.
Yep, and ironically, just after I posted that bit I started working on my next ad to submit to... The Source.
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